. October 2005
. Kolbe Corp InSite
In this issue
.
"Conation" = Ugly Word?

Kathy Kolbe reports: Recently Dr. Karen Gerdes and I spent a day discussing our work with two neuropsychologists known for their identification of neural paths within the young child's brain. They were intrigued with our work, but "hated" the word "conation."

"No one we've talked to in brain science likes the word," they said. "You should find a better one."

People often fear or don't like things they don't understand - especially experts confronted with a term they don't know… that's in their field of study… that turns out to be a time-honored, "correct" word.

Conation is not a pretty word (like "ceremony") or one that "says" what it is (like "concoction" or "combustion"), and it is much too similar to "cognitive" to avoid confusion. Perhaps it would go down easier to talk about the "cone" in our heads - great graphics, too.

Or, why not do to "conation" what the modern-usage folk have done to words like "disrespect" and simply "dis" it (without really dissing it)? After all, we no longer shout, "Let's co-terminate this conversation!" We simply "end" the discussion.




Quick Links...


Greetings!

The newsletter is back!

Many of you have reminded us that it's been too long since you've heard from us via the InSite newsletter. While we're never too busy to communicate with you, we haven't done it in writing lately. However, we have been in contact with more licensed consultants than ever before through our Certified Consultant Center on the Web and by delivering a record amount of training over the last few months.

Also keeping us busy and out in the field are a substantial number of educational initiatives. You'll find out more about those below. So, take a moment to read on and enjoy the news!

Quote of the Month
"We use gut instinct a little bit like scientific principle, where we've got a hypothesis -- a spark that comes from gut instinct -- and we'll try to validate it with teachers, children, and parents. If there's a big difference between our research and our instinct, it sends up a red flag. Many times we find the instinct was correct, but that in the research, the vision didn't come through well enough. Other companies might walk away. When we've got a great feeling about a product, we don't walk away."

- Tom Prichard, Vice president for marketing at LeapFrog, an educational toy company in Emeryville, Calif.

Nationwide Study of Junior High ADD/ADHD Students Under Way


Professor Karen Gerdes, a professor in the College of Public Policy at Arizona State University, is coordinating a nationwide study of junior high school students in numerous schools across the U.S. and Canada to analyze the link between results on Kolbe Youth Indexes and students being labeled ADD/ADHD and/or learning disabled.

"Initial trends indicate that students with perfectly wonderful talents for building Implementor models, taking Quick Start risks, and being highly adaptive multi-taskers (preventive in Follow Thru) are far more likely to be seen in a negative light than be recognized for these talents," reports the Conative Center's CEO, Kathy Kolbe. "It's what our case studies have been showing for years. This highly quantitative, independent data will help us open others' eyes to an inappropriate reaction to natural abilities."

Dr. Gerdes is finding great cooperation in many public, private, and charter schools that are testing more than 2000 students for the study, which will be published within a few months.

"We welcome the involvement of additional schools anywhere in the English- or French-speaking world," Gerdes says, "as long as they are willing to adhere to the strict standards we have established for gathering impartial and confidential data."

Dr. Gerdes may be reached at kegerdes@asu.edu

Incredible Marketing Opportunity for You


You don't need to be an initiating Fact Finder to come up with this one as the research has already been done for you. The prestigious Aberdeen Group (check them out at http://www.aberdeen.com/about_us/) issued a report earlier this year on the growing use of assessment instruments for pre-screening job candidates in the U.S.

The crux of the report may be found in three summary pages, but to bottom-line it, here are a couple of critical components:

    •72% of companies plan to use pre-hire assessments in the next 12 months.
    •81% of large companies cite behavioral assessments as being very important.

Kolbe licensees have the RightFit program already designed to meet these needs, so you're ready to walk in the door and present your solutions. A critical need, however, is to use the RightFit program fully and correctly, as 82% of those interviewed for this study cite the ability to address hiring compliance issues as key to selecting a test. In other words, you have to be able to defend the validity and reliability of the assessment instruments used and to certify compliance to all EEOC requirements.

Once again, Kolbe Corp has already done that for you, so the path is prepared. Please give us your feedback on this opportunity. Let us know how you're addressing it and the reaction you get in the marketplace.

Good Team Synergy - No Problem?


One question frequently asked is: "How can a team with good Synergy still have problems?" The numbers in a recent scenario were 21% preventive energy and 26% initiating energy, nicely bridged with 53% of accommodative response in the middle. This was virtually right at the kind of bell-curve balance that defines "ideal Synergy."

Synergy is based on the balance of energy available in each Zone of Operation (across all of the Action Modes�). There is a good mix of overall initiation of effort, responsiveness and putting on the brakes. That's the good news.

But, the rest of the picture from a Kolbe perspective could look awful. In the case under discussion, we had a team of eight people with 100% Inertia in initiating Fact Finder! If this group of people actually worked collaboratively, they would be wasting a lot of time and effort. "Analysis paralysis" would prevail; meetings would go overlong; discussions would lead to more discussions, which would lead to more data gathering.... Those who initiate in Follow Thru or Quick Start also initiate in Fact Finder, so they will not put a stop to (prevent) the excessive "nit picking" that goes on.

Couple this situation with Inertia in the accommodating zone in both Follow Thru and Quick Start and the problem is compounded. It would now take someone outside the group to get them to respond to either innovation or to an effort to design a new system. This means there's a lot of waiting around for someone else to introduce something new or develop a plan.

Lack of Synergy is painful. Having good Synergy helps your group sense that things are going well. Inertia is an often hidden obstacle to productivity because it feels so good to agree on so much of the process of problem solving. So, the answer is that productivity starts with good Synergy but can be derailed by other factors such as Inertia. And, we haven't even mentioned the damage that Polarization can do to team dynamics. You have to do the full Kolbe diagnostic to get your hands around all the factors in play.

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