Conation: the most important word you've never heard of.

Conation is at the heart of the Kolbe Concept. It is one of the three parts of the mind, equal in importance to cognition (thinking) and affect (personality). Defined as action derived from instinct, purposeful striving, or volition, the term has fallen out of common parlance partly because of modern psychology's focus on these two other mental dimensions. Read More


Kolbe Partial Client List

  • Abbott Laboratories
  • ABSA Corporate & Merchant Bank (South Africa)
  • Accenture
  • Alaska Airlines
  • Alliant Utilities
  • American Express
  • American Graduate School of International Management
  • American Management Association
  • Asiana Airlines (Korea)
  • Autodesk
  • Banner Health
  • Baxter Healthcare
  • BellCanada
  • Bonneville Power Administration
  • Brigham Young University
  • California State University - Northridge
  • Centre for Entreplexity (Canada)
  • CFR, Inc
  • Chase Bank
  • City of Los Angeles
  • Decisions Systems Information Council
  • Eastman Chemical
  • Elkem Metals
  • Eskom (South Africa)
  • Equilearn Ltd. (United Kingdom)
  • Golden Rule Insurance
  • Grupo Gigante (Mexico)
  • H&R Block
  • Herman Miller
  • The Hershey Company
  • Honeywell
  • Hyperion Solutions
  • IBM Corporation
  • Integrated Learning Solutions (Germany)
  • Intel
  • Kauffman Foundation
  • Legacy Marketing Group
  • Ljubljana Bank (Slovenia)
  • MBF International (UK)
  • Management Action Programs
  • Management Centre Europe
  • Massachusetts Mutual
  • Medisca Pharmaceutique, Inc (Canada)
  • Meridian Energy (New Zealand)
  • Met Life
  • Microsoft Corporation
  • Motorola
  • Northwestern Mutual Life
  • Northwestern University
  • PeopleSoft
  • Pfizer
  • Pliva d.d. (Croatia)
  • Price Waterhouse
  • ProTrader Group, LP
  • Providence Health Systems in Alaska
  • Prudential Life
  • P.T. Royal Ostrindo (Zimbabwe)
  • Quaker Oats
  • Ray White Double Bay (Australia)
  • Royal Bank of Canada
  • SAP
  • South African Port Operations
  • South African Reserve Bank
  • Stanford University
  • The 401K Coach
  • The Legacy Companies
  • The Strategic Coach
  • The Thomson Corporation
  • Telekom Slovenije (Slovenia)
  • Torstar Corporation (Canada)
  • United States Army
  • University of Alberta (Canada)
  • Vitro Corporativo (Mexico)
  • VMobile (South Africa)
  • Vodacom (South Africa)
  • Volkswagen of America
  • Westcor Partners