Why Kolbe

Kolbe Corp is a mission-driven company and we are working to reach more people than ever.

Our mission: To help people understand their own and each other's instinctive strengths and use that understanding to improve their lives in the ways they care about most. 

Kolbe provides materials, insights, and experts to help people of all ages identify their instinctive talents, develop their confidence, and use their innate abilities to succeed in a plethora of situations, from parenting, to getting through school and running a business.

The Kolbe A™ Index is the only validated assessment that measures a person's conative strengths. Not just another personality test, Kolbe helps you to understand the talent you were born with and how to Be Your Best Self.

Kolbe Wisdom


The Kolbe Concept holds that creative instincts are the source of mental energy that drives people to take specific actions. This mental drive is separate and distinct from passive feeling and thoughts. Creative instincts are manifested in an innate pattern that determines an individual's unique method of operation, or modus operandi (M.O.).

History and Expertise

More than a million individuals have completed the Kolbe A Index on six continents. Touching people of all ages, ethnicity, racial and socio-economic background and geographical area, Kolbe is making a difference in peoples lives. 

Management Team

Our management team executes strategies to adapt our products and services to the unique needs of our customers in every corner of the globe. We want to move money for better; to connect family and friends and small businesses to make their lives a little easier and little better.

Media Room

  • Find the latest and greatest from Kolbe Corp online, in print, or over the airwaves.
  • Connect with us online.
  • Catch up with Kathy on her blog or Twitter


Kolbe Corp is dedicated to helping people understand their own and each other’s instinctive strengths and use that understanding to improve their lives in the ways they care about most. To further that mission we reach more people by partnering with other companies—Join Us!

Find a Kolbe Certified™ Consultant

Kolbe has trained hundreds of independent consultants and professionals around the world in the Kolbe System™. Their collective expertise spans a range of industries and disciplines.