The Conative Excellence Awards were highly competitive this year, as Kolbe Corp celebrated not only high achievers, but also its 50th anniversary.
After a rigorous nomination, application, and interview process, Kolbe Corp is excited to announce the winners of this year’s Conative Excellence Awards!
This award honors a Kolbe Certified™ Consultant who has developed a high level of expertise in Kolbe Theory and has used Kolbe products and methodologies to impact organizations and/or individuals.
President & Executive Director
Marit Peters is the President and Executive Director of the Independent Insurance Agents of Texas (IIAT) and CEO of Catalyit. Marit has spent the past 20 years working across various industries including insurance, information technology, healthcare, aviation manufacturing and association management. Marit works closely with insurance agencies and companies to understand their current challenges and deliver proven results. She has also consulted with businesses across the country sharing her vision, Kolbe Wisdom and other proven tools to help businesses remain relevant, build high-performing teams and cultures and operate at a world-class level.
“After twenty years of using Kolbe, I’ve learned that weakness doesn’t exist; there are only unrecognized strengths waiting to transform organizations. Spreading Kolbe Wisdom throughout the insurance community has become my moral responsibility because when you align roles with how people naturally take action, teams shift from judging each other to helping each other.”
This award honors a company for using Kolbe Solutions to make a difference in their organization with demonstrable results.
Azure Standard is a family-owned independent distributor and manufacturer of organic and non-GMO groceries, natural foods, and sustainable living products. Headquartered in Dufur, Oregon, Azure serves communities nationwide through buying clubs and wholesale business partners, offering over 13,000 high-quality products. Rooted in strong relationships and guided by core values, Azure’s mission is to inspire healthy and abundant living while supporting family farms, independent businesses, and customers who care about wholesome food and sustainable choices.
“As a company dedicated to bringing organic, healthy foods to families across America, we’ve learned that when you honor how people naturally work, they flourish. Embedding Kolbe throughout Azure transformed more than our metrics; it saved careers and strengthened our ability to fulfill our mission of making healthy living accessible to everyone.” –Karen Slusher, Chief Experience Officer at Azure Standard.
